Benjamin Hubert case studies

1. Ripple_case study

Innovation Investment
How to lead

“The Ripple table is a triumph of research and reductionism”
Max Fraser – Deputy Director, The London Design Festival

We believe the only way to lead is through innovation. And, because we believe this, investment into the development of progressive solutions is at the heart of everything we do.

The Ripple table is a studio-directed research project nominated for the Design Museum’s ‘Designs of the Year’ 2014. Our team closely collaborated with Canadian manufacturer Corelam to develop a new application for a corrugated plywood material that achieves an unprecedented strength-to-weight ratio for a natural timber. The result is a lightweight and easily manoeuvrable product that uses 80% less material than a timber table of similar strength.

Our design engineers are constantly engaged in research projects, investigating how we can push materials and production methods to new levels of performance. This investment enables us to create products that are less readily copied and offer real benefit to our clients and their customers.

2. Membrane_case study

Human Solutions
Design in context

“Benjamin Hubert’s innovative use of materials meets human needs”
David Carlson, founder of the David Report

We believe in human design. This means that we design products that are not only visually appealing, but also address everyday human needs in terms of usability. In doing so, we create products for our clients that people want to use every day.

The Membrane chair for Classicon stems from extensive research into human behaviours. Our client wanted an armchair that engaged with the way people live – we responded with a construction based on sporting industry technologies that is super lightweight due to its economic use of materials. The resulting product responds to issues of both cost and weight, and offers an innovative ergonomic solution using an advanced 3D knitted textile.

3. Amass_case study

Holistic Approach
Design smarter

“By designing a chair that addresses real world issues, we created a product to meet today’s human needs.“Amass is a welcome innovation, challenging notions of temporary exhibition solutions”
Will Knight – Director, 100% Design

At Benjamin Hubert, we have a design conscience. In order to justify introducing a new product, system, or service to the world there needs to be a tangible benefit at its core, something that sets it above and beyond its predecessors. To achieve this, our designers challenge conventions and push the boundaries.

When 100% Design, the UK’s leading design trade show, commissioned us to design a 200m2 auditorium to house its talks programme and create a focal point, we challenged the conventions of exhibition design – an industry that creates over 600,000 tonnes of waste annually. We did not want to add to this. Rather than a single-use space, we created Amass, a recycled and recyclable injection-moulded modular system that could be re-used after the event. In doing this we also created a commodity that 100% Design could brand, market and sell, offering the client a significant added value.

4. Container_case study

Designing Desire
Connecting with consumers

“Benjamin Hubert produces really commercial products – and has a strong feeling for what the market is waiting for”
Michel Roset – Director, Ligne Roset

We create products and projects that tap into people’s emotions and connect with their environment. Our designers conduct extensive research into materials and forms that engage people at a sensory level, creating objects that people love to own.

When designing the Container lamp for Ligne Roset, we collaborated with renowned Italian ceramic manufacturer, Bosa, to create the earthenware volumes. These forms are driven by a design language and construction in tune with earthenware production, presenting a re-appropriation of familiar domestic forms. The raw exterior surface offers a tactile finish while the glazed interior softly reflects light in a way that engages emotion. By designing a lamp that creates a positive sensory experience for its users and is sympathetic to their environment, the studio created an object to desire.

5. Plicate_case study

Design Sells
How to be a market leader

“Plicate’s striking looks and originality have made it one of the bestselling products on Dezeen Watch Store”
Marcus Fairs – Founder, Dezeen

We believe in products that sell. Our team of designers are consumer focused and create products people want to own that stand out in a crowded marketplace. We have extensive experience working with clients to understand their target audience, and designing objects and systems that connect with these consumers.

The Plicate watch for NAVA was designed to have a strong identity, and its sales figures reflect its success. The watch was the top-selling product on the Dezeen Watch Store when it launched in 2013, and it continues to be a market leader in terms of sales for both NAVA and retailers. It is price conscious, and its distinctive asymmetric silhouette ensures instant recognition and offers consumers something uniquely functional.

6. Pots_case study

Intuitive Design
Products people understand

“The studio has a very well developed concept when they come to you, which for a company is a great help”
Patrizia Moroso – CEO, Moroso

At Benjamin Hubert, we understand that design solutions should be intuitive. Our team conducts studies into how people use and misuse products. We then apply this knowledge to deliver new solutions for the world we live in. This focus on observed human behaviours enables us to design products that people understand immediately and use intuitively.

Asked to design a collection of containers for Menu, our team launched a study into consumer practices to find new behavioural insights into how people manage food storage. We then designed four distinctive pots, each with a form driven by a specific function – from sharing cookies to pouring grain. The resulting collection, with its new, behaviour-based solutions, has a strong intuitive connection with consumers and elevates the experience of an everyday task.

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