I tell stories that make an impact. As a journalist, I get to the heart of design, travel, and culture – uncovering fresh perspectives, asking the right questions, and turning complex ideas into compelling narratives. Whether I’m interviewing industry leaders, connecting with creative visionaries, capturing the energy of a place, or delivering on a tight deadline, I bring sharp editorial instinct, rich storytelling, and a fast, reliable approach that editors can count on. See my published work here.

I craft brand stories that connect. With a blend of creativity and strategic clarity, I develop evocative copy that captures voice, identity, and emotion. From website content and editorial features to brand storytelling and scripting, my writing brings ideas to life in a way that resonates and inspires action. Whether shaping product narratives or refining messaging, I help brands find the right words – and make them count. See my copywriting work here.

I shape publications with creativity, and purpose. I’ve held roles as Editor of Oryx, the inflight magazine for Qatar Airways, Editor of Indesign Australia, Deputy Editor of N by Norwegian, and Design Editor of ICON. From defining editorial vision to final production, I lead publications that engage readers and elevate brands. My experience spans commissioning writers and photographers, shaping compelling narratives, managing budgets, and overseeing design and production. I know how to balance creative ambition with commercial strategy, ensuring every publication is as engaging as it is effective.

I help brands find their voice and tell their story with clarity and confidence. Whether shaping the identity of a new brand or refining the voice of an established one, I develop tone-of-voice guides that bring consistency and authenticity to every touchpoint. Through strategic storytelling and content direction, I translate brand values into compelling messaging that resonates – ensuring coherence across editorial, marketing, digital content, and beyond. Clients include LAYER, Earth Rated, Tongue & Groove, and Never Go Alone.